|
 |
|
| Barnes & Noble.com Site Analytics: Before |
|
Barnes & Noble.com has over four million products in books alone and hundreds of thousands of other products for sale on their website. In such a vast website, measuring successes other than customer conversion, therefore, can be a daunting task. Site analytics were not for pubilc consumption, and rich, meaningful data went unseen. Prior to my involvement, the Marketing team would email a multi-page spreadsheet of numbers out to the team. The team received no indication of why they received the document, what the deltas were from the previous month, and what they should be paying attention to. Thus, the emails went unread and were filed away for another time. |
|
|
