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| Barnes & Noble.com Site Analytics: After |
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I worked with the Marketing team on improving the effectiveness of the document and overall communication strategy. In order to make improvements we discussed: - The nature of its audience, the curcumstances under which the document is read;
- Prior knowledge of the subject matter;
- Assumed vocabulary of site analytics data;
- The action items that should result from reading the document; and
- Its intended longevity.
Armed with this knowledge, we were able to redesign the document to include changes such as: color coding, printable spreadsheets, a glossary, and a predictable and consistent monthly email to communicate the information. |
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